Being a part of a team again

Good morning 👋

What’s something unexpected that’s made you feel seen lately?

I’ve started talking about my work and how I see myself and my career a lot more on the page over the last couple of years. I started working with Aidan, one of my closest friends, and the guys at No Boring Brands around six months ago, and something Aidan said lately gave me the idea for today’s post.

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A Sweeney in Suffolk

Gooood morning 👋

How are you doing?

The weekend before last, 11 of us from the Undefinable Community travelled to Suffolk for our Autumn retreat. We’ll be taking a look at some of what we got up to, and some other Sweeney reflections in today’s blog.

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Happy Halloween, everyone 👻

Gooood afternoon 👋

How’s your weekend started off?

Today is October 31st 2026, so you know what that means… It’s a Saturday.

In all seriousness, it’s Halloween, the spookiest day of the year for people all across the globe. With that in mind, I bet you can’t guess what today’s blog is about.

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I’m heading back to the US!

Gooood morning 👋

How’s your weekend started off?

It’s going to be a super exciting one for me, and as you can tell by the title of this blog, I have an awesome trip that’s starting bright and early tomorrow morning. Let’s take a closer look at that in today’s blog.

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A Sweeney at the Edinburgh Fringe 💃

Goood afternoon 👋

How’s your weekend going so far?

Last weekend, 17 of us travelled to Scotland to catch the final weekend of the 79th Edinburgh Fringe, and what an incredible time it was. We’ll take a look at some of my thoughts about it in today’s blog.

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A Sweeney Camping…

Good morning 👋

What do monks, parrots and s’mores have in common?

Well, that’s exactly what we’re going to be taking a look at in today’s blog, as we look back on some of the things that I got up to while camping in the South Downs last weekend.

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A Sweeney in London – June 2026

Good morning 👋

How’s everything going for you lately?

Last weekend, I was in London for a lovely couple of days of sun, catching up with friends, and enjoying the very best of the West End. Every one of my London trips has been different so far, so let’s see what craziness this one had in store.

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West-End Live 2026 has arrived 👀

Good morning 🌅

I’m in London this weekend for West-End Live 2026 – we’re going to be taking a little look at what this is, and why I love going along to it in today’s blog. Let’s get this show on the road – queue act one please.

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I’m an Ambassador for this year’s Social Media Conference Cymru

Good afternoon 👋

How’s your day started so far?

I’ve officially been selected as an Ambassador for this year’s SMCC – what does this mean?

Well, that’s what today’s blog is going to be about. So, let’s take a look 👀

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A Day in Baltimore – a Sweeney story

Good morning 👋

Who’s one person you’re grateful to have in your life lately?

This Thursday marks a year since I was in Baltimore, the fourth stop of my 2025 US tour. I want to do something a little different for today’s blog, and take a trip down memory lane, taking a look at some of the things I got up to in Baltimore, as it was such a fun day for me.

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Fancy a cuppa?

Good morning 👋

Do you fancy a cup of tea?

It’s a simple question at first glance; however, when you delve a little deeper, there’s a certain beauty and limitless potential in it. This is exactly what we’re going to be taking a look at today, as we explore how tea can create connection, encourage communication, and help people unwind.

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A Sweeney in Devon…

Good afternoon 👋

How’s your weekend started off?

Last weekend, 19 of us from the undefinable community travelled over to Devon for our Spring 2026 Retreat. As is customary on the page, it’s time for a little wrap-up post, taking a look at some of what we got up to this time around 🌻

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Let’s talk about photos…

Good morning 👋

What’s a photo you’ve got or had taken that always brings a memory to mind?

When I was thinking about what to write today’s blog on, a random idea came to mind – why not talk about photos, how I use them when writing posts and why I’ve started taking more and more of them in recent years. So, that’s exactly what we’re going to do.

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New writing work ✅

Good afternoon 👋

How’s the week ahead looking for you?

Over the last seven years, I’ve shared a lot about myself and my story. I’ve always liked the idea of “building in public” – creating content that’s shaped around who I am as a real person. As James Sweeney.

However, what does that actually mean? 🤷‍♂️

That’s exactly what we’re going to be taking a look at today.

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The Sweeneys return to Ireland 🇮🇪

Good afternoon 👋

How’s your weekend looking?

On Wednesday morning, my parents, auntie, uncle and I arrived back in the Swansea valleys after six lovely days in Donegal. We’re going to take a look at some of what we got up to in today’s blog.

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